Verizon
Verizon Up App
concept & design, new york
INSIGHT
Verizon's outdated and disjoint loyalty program didn't match its position as America's largest wireless provider. To maintain the loyalty of its 100 million subscribers, Verizon sought to introduce a completely refreshed app where they could say "thanks" in an entirely new way.
idea
Verizon Up was introduced to fully replace, and simplify, the existing loyalty program. For each $300 spent, each subscriber would receive one credit, equal to one reward. The monthly-rotating rewards range from Apple Music or Amazon vouchers to experiences such as concerts or major sporting events.
