Samsung

CenterStage

Concept & Design, NYC

2-The-Screen-&-Mainstage-at-Samsung-837.jpg

insight

Samsung's CenterStage is an in-store interactive digital showroom that brings appliances to life. However, its UI was not attracting customers to interact.

“People thought the video was pretty but didn’t get the urge to interact with the screen.”

idea

With Samsung as a global technology leader, the platform itself was virtually limitless; the only limit is the concept itself.

UP CLOSE

Up Close showcases Samsung’s technology and design by magnifying specific product features. A sleek, dark, and futuristic animation entices the shopper to interact.

Open house

A voyeuristic look inside a building with multiple rooms depicting families living and interacting and using Samsung appliances. By showcasing slices of life and people's interactions with one another we bring a realistic element to shoppers and illustrate the brand's human side.

social mosaic

Colorful mosaic design with flipping images, sourced from curated feeds of Samsung social media. This approach gives design inspiration by leveraging the already available, ever-changing, Samsung content from region-specific social media platforms like Instagram and Pinterest.

motion sensing

By adding motion sensing technology to CenterStage, the attract loop and entire user journey opens up to unlimited possibilities. Integrating input directly from the customer elevates the CenterStage experience, thereby personalizing and bringing more control to the user.

Think Xbox Kinect brought to the in-store advertising experience.

Screen Shot 2017-01-22 at 8.13.35 PM.png

impact

Despite there being several barriers - users are reluctant to interact, not knowing the screen is interactive, etc. - these concepts effectively deliver a captivating attract loop video that draws the attention of and captivates shoppers.

Beyond simply being appealing visually, these solutions help shoppers understand that they can more deeply experience and engage with Samsung, as well as making the brand at once recognizable as a technology pioneer.